Balaton Sound: Europe's largest electronic beach festival

Challenge
Approach
We redesigned the Balaton Sound brand identity with a visual and strategic transformation that combines the summer atmosphere and the energy of electronic music, from an updated logo to eye-catching online and offline visuals.
Impact
Deliverables
Doelgroep
Music lovers and festival-goers.
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Contact
Glenn
Glenn van der Plaat
Your creative partner

Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.

Service
Brand Development
Client
Balaton Sound
Year
2024
Balaton Sound: Europe's largest electronic beach festival
Balaton Sound: Europe's largest electronic beach festival

Balaton Sound Festival is the place where partying until the early hours of the morning meets relaxing days at the beach. Located on Hungary's beautiful Lake Balaton, the festival offers a unique blend of energetic electronic music and the laid-back vibe of a summer beach vacation. As Europe's largest electronic beach festival, Balaton Sound is an experience that can't be found anywhere else.

Balaton Sound: Europe's largest electronic beach festival
Balaton Sound: Europe's largest electronic beach festival

We were tasked with renewing Balaton Sound's brand identity and creating a rebrand that matches the unique concept and location. The result is a visual and strategic transformation that reflects the festival's laid-back summer atmosphere and energetic electronic music. From a new logo to a fresh corporate identity and eye-catching visuals for online and offline use, everything is designed to capture the essence of Balaton Sound, from the quiet days by the water to the energetic nights on the dance floor. The new style has been incorporated into digital and physical festival materials, such as flags and signage.

Balaton Sound: Europe's largest electronic beach festival
Balaton Sound: Europe's largest electronic beach festival
Glenn van der Plaat
Your creative partner

Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.

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