Visuele wereld van Oranje
Develop a house style in which the KNVB is recognisable as one brand, while leaving room to distinguish between Oranje, Amateur and Corporate.
We built a brand with one central brand thought and a visual identity that brings together connection, recognition and diversity across football.
A future-proof branded house with a clear brand structure and a fresh look, for every lover of Dutch football.
The visual identity was translated into clear guidelines, templates and assets that ensure recognition and consistency across every touchpoint.
The KNVB stands for more than just football; it represents pride, passion and connection across every layer of society. From one powerful identity we create a unified look that strengthens and connects Dutch football. With 'Our Football Colours the World Orange' as guiding principle, we bring every facet of the game together under one strong, recognisable brand.
Oranje is so much more than a colour; it is a symbol of unity and pride for hundreds of thousands of fans. With the message 'Nothing Like Oranje' we build further on this unique connection, which crosses generations and inspires new fans. From young to old, Oranje brings everyone together in shared passion and unforgettable moments.
Amateur football forms the heart of our football culture and connects millions of enthusiasts in cities and villages across the Netherlands. With 'Celebrate the Game' we celebrate the fun, the friendships and the irreplaceable moments on and around the pitch. At the same time, we encourage a new generation to experience how great it is to play football together.
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