WE HELP BRANDS PIONEER FOR A NEW GENERATION
The new generation agency for brands that want to pioneer.
Since 2012, we've been helping brands stay relevant to a new generation with brand and campaign communication. We call these new generation brands. Brands that not only keep up with the times, but know how to strike the right chord with the target group every day.






Together with (inter) national brands, we are building growth.
Projects where we understand culture, develop strategy and use creation to help brands grow, activate target groups and achieve proven impact for brands that want to pioneer.
Reaching a new generation through communication that speaks.
Brand, campaign and social services build strong brands through razor-sharp positioning, consistent brand stories, and cultural relevance with recognisable creation across all channels.
Brand
(01)- Brand Strategy
- Brand positioning
- Visual identity
- Rebranding
Campaign
(02)- Campaign Strategy
- Creative concepting
- Video and photography production
- Branded content
Social
(03)- Social strategy
- Short form video
- Social media management
- Community management
Welcome to the club.
As a creative partner in crime, we go for collaborations that go beyond projects. Building brands is a long-term game, so we've often been working with our partners on relevance and impact for years.
Close to the source, to build brands with lasting relevance.
Since 2012, we have been designing and positioning major brands. We do this so that they resonate with the values and dreams of a new generation to create a world where brands inspire.
Our next event: ODB RADIO w/ Armin Shah about Kick'T Met, youth culture and football media — May 1, 2026 @ ODB HQ
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By organizing sports events for the new generation, we invest in a sporting culture and develop a winning mentality.

We'll hear from you with live events, weekly Spotify playlists, and inspiring podcasts. This is how we connect our community through our DNA, music.
Young, talented specialists work here who are busy creating every day. Not a big grey desk, but a team that is close to the culture and responds quickly.
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The smallest café on the Leidseplein in Amsterdam. But the biggest ideas for your brand. Open to the community every Friday, starting at 4 p.m.
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Started in 2012 as a music and lifestyle blog.
In our blog, you can read more about knowledge and experiences built up over years in culture, creation and collaboration with brands. This helps your brand accelerate relevance and continuously deepen insights.
Collaborate?
in crime

& Commercial Director


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