Breaking Boundaries
Challenge
Develop a European Championship activation for the National Postcode Lottery, with which the brand appeals to young audiences.
Approach
In collaboration with The New Originals, we designed a fan shirt that exudes both style and durability. The campaign launched this unique shirt.
Impact
The campaign touched the young audience: at the launch of the shirt, a row quickly formed that went around the corner — and even across the bridge. This is how the fan shirt became the symbol of European Championship fever for a new generation.
Deliverables
For the Breaking Boundaries campaign, we were responsible for the creative concept, the entire content production and the collaboration between the Postcode Lottery and The New Originals.
Doelgroep
Service
Client
National Postcode Lottery
Year
2024


Your creative partner
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.