I'm going to play football!
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
The KNVB (Royal Dutch Football Association) wanted more young footballers on the pitch, focusing on girls aged 6-12. We chose parents as our starting point. Stories from real mothers lead the way, with Monica Geuze as a recognizable face. Family spirit is paramount. Because football only truly thrives when everyone at home participates.
The result is a campaign that puts mothers and daughters front and center. Warm photography and a heroic video with pace and emotion. Typography that carries the energy of the KNVB, crystal clear in the copy. Monica acts as the glue between the club and the home. Visually consistent from OOH to social media, so the story feels the same everywhere.
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
