Move your body, move your mind
How do you make a city like Tokyo breathe inside a shoe collection? Deeply rooted and forward-looking. Emotional and technical. Without falling into clichés.
We tuned the visual language to both body and mind. The messaging stayed calm but powerful: feel comfort, find energy. From teaser to technology story. No shouting, but impact.
Two new BLAST models. Five icons in a new jacket. One story that resonates with the enthusiastic runner. With visuals that spark, copy that lands and a campaign flow that moves effortlessly from inbox to in-store.
Campaign concept, visual language, messaging, social rollout and e-com assets. All aligned around move your body, move your mind.
The Tokyo Collection breathes ASICS DNA. We translated the campaign into a visual language that moves between calm and power, with the brand-new MEGABLAST™ and SONICBLAST™ in the rhythmic lead roles. One line, five models, one campaign that captures the tempo of Tokyo. For everyone who runs with feeling.
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