ASICS - Tokyo Collection
Challenge
How do you let a city like Tokyo breathe in a shoe collection? Deeply rooted and developed. Emotional and technical. Without falling into clichés.
Approach
We tailored the visual language to the body and mind. Messaging kept it calm but powerful: feel comfort, find energy. From teaser to technological explanation. No shout, but impact.
Impact
Two new Blast models. Five icons with a new look. One story that resonates with the enthusiastic runner. With visuals that stimulate, copy that touches and a campaign flow that moves effortlessly from inbox to in-store.
Deliverables
Campaign concept, visual language, messaging, social rollout, and ecom expressions. Everything tailored to move your body, move your mind.
Doelgroep
Service
Client
ASICS
Year
2025


Your creative partner
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.