The World of Orange
Challenge
Develop a corporate identity in which the KNVB is recognisable as one brand, with room for distinction between Orange, Amateur and Corporate.
Approach
We have developed a brand with one central brand idea and visual identity that brings together connection, familiarity and diversity in football.
Impact
A future-proof branded house with a clear brand structure and a fresh look, for all fans of Dutch football.
Deliverables
The visual identity has been translated into clear guidelines, templates and tools that ensure recognition and consistency in all expressions.
Doelgroep
Service
Client
KNVB
Year
2024


Your creative partner
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.