The World of Orange

Challenge
Develop a corporate identity in which the KNVB is recognisable as one brand, with room for distinction between Orange, Amateur and Corporate.
Approach
We have developed a brand with one central brand idea and visual identity that brings together connection, familiarity and diversity in football.
Impact
A future-proof branded house with a clear brand structure and a fresh look, for all fans of Dutch football.
Deliverables
The visual identity has been translated into clear guidelines, templates and tools that ensure recognition and consistency in all expressions.
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Pim
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

Service
Brand Development
Client
KNVB
Year
2024
The World of Orange
The World of Orange
The World of Orange
The World of Orange
The World of Orange
The World of Orange

The KNVB stands for more than just football; it represents pride, passion and connection in all layers of society. From one powerful identity, we create a uniform image that strengthens and connects Dutch football. With 'Our Football Colours the World Orange' as a guiding principle, we bring all facets of football together, under one strong and recognisable brand.

Orange is so much more than a colour; it symbolises unity and pride for hundreds of thousands of fans. With the message 'Nothing Like Orange' we continue to build on this unique connection, which crosses generations and inspires new fans. From young to old, Orange brings everyone together in shared passion and unforgettable moments.

Amateur football is at the heart of our football culture and connects millions of fans in cities and villages throughout the Netherlands. With 'Celebrate Football' we celebrate the fun, friendships and irreplaceable moments on and around the pitch. At the same time, we encourage a new generation to experience how great it is to play football together.

Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

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