Eurojackpot Vrouwen Eredivisie

Challenge
With Eurojackpot as the new partner, there was an opportunity for a visual and mental repositioning. The challenge: capture the speed, character and future of women's football in one recognisable identity.
Approach
We started with the badge: a fusion of both logos into one powerful shape. Around this, we built a dynamic visual identity with powerful colors, shapes and typography that is recognisable everywhere.
Impact
The competition got a fresh, professional look that matches the growth of women's football. The visual language is flexible enough for all channels, but unmistakable Women's Eredivisie.
Deliverables
From badge to color palette, typography and templates: a complete visual identity, including guidelines and translation into social, campaign materials and leaderboards — all designed for consistency and familiarity.
Doelgroep
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Pim
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

Service
Brand Development
Client
Eurojackpot Women's Eredivisie
Year
2025
Eurojackpot Vrouwen Eredivisie
Eurojackpot Vrouwen Eredivisie
Eurojackpot Vrouwen Eredivisie
Eurojackpot Vrouwen Eredivisie
Eurojackpot Vrouwen Eredivisie
Eurojackpot Vrouwen Eredivisie

A new name on the shirt. A new energy in the league. The Women's Eredivisie and Eurojackpot now share one badge – and one story.

De badgevorm is geen toeval. We hebben gekeken naar de logo's van beide merken, de vormen samengebracht en daar één krachtige brand shape van gemaakt. Die vorm werd de basis voor de hele visuele identiteit. Alles moest ademen wat de competitie is: dynamisch, helder, klaar voor de toekomst. Fris, maar met een herkenbare signatuur.

Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

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