Be The Future Festival
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
Be The Future is the festival where eighth-grade students cross the threshold. We build a visual language that grows with them: a sleek octopus character, color variations for each city, and a strong typographic rhythm. A single story, both online and on-site. Visible. Playful. Clear. Children's origins know where to go as a first-year student.
The result: a modular system that changes color for each city without breaking the brand. The octopus became Octi: a friendly, responsive character that guides children through the transition, both in the app and on the terrain. Powerful, rounded typography, high contrast, and playful iconography. Designed to be accessible, so information sinks in quickly and interaction starts naturally.
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
