Be The Future Festival
Create a visual identity that reaches year-6 kids, builds trust and flexes per city, both online and on-site.
We developed an octopus character and a modular system: a colour per city, strong typography, a one-pager and an app with Octi as guide.
Recognition up, barriers down. Kids find help faster, partners gain visibility, and interaction moves effortlessly from the festival grounds to the phone.
The visual identity was translated into clear guidelines, templates and assets that ensure recognition and consistency across every touchpoint.
Be The Future is the festival where year-6 kids step over the threshold. We built the visual language that grows with them: a smart octopus as character, colour variations per city, a strong typographic rhythm. One story online and on-site. Visible. Playful. Clear. So kids know where to turn as first-year secondary schoolers.
The result: a modular system that changes colour per city without breaking the brand. The octopus became Octi: a friendly, responsive character that guides kids through the transition, in the app and on-site. Strong, rounded typography, high contrast, playful iconography. Designed to be accessible, so information lands quickly and interaction starts by itself.
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