Dirty Tunes
Challenge
Approach
We gave the Vunzige Deuntjes brand a complete rebrand, laying a solid foundation that supports their three core pillars — Festival, Club and Music — and prepares them for the future.
Impact
Deliverables
Doelgroep
ON A DAILY BASIS - CASES ON A DAILY BASIS - Cases 100% 9 M36 Young music fanatics and party-goers who feel connected to the energy of hip-hop, R&B and dancehall. Young music fanatics and party-goers who feel connected to the energy of hip-hop, R&B and dancehall. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash
Service
Client
ID&T
Year
2022


Since 2012, the hip-hop, r&b and dancehall club nights at Amsterdam's Vunzige Deuntjes have conquered the Netherlands like an oil slick, with more than 100 editions per year now spread across 26 cities. Under the motto “little boys grow up”, we have completely redesigned the Vunzige Deuntjes brand. The result? A solid foundation that strongly supports their three core pillars — Festival, Club and Music — and prepares them for the future.



Your creative partner
Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.