Feel comfortable, find energy and calm
Challenge
ASICS asked ODB to translate the physical experience of comfort into the digital world.
Approach
We developed a website that translates the feeling of comfort into a digital experience, allowing the user to switch between Run Further and Run Faster.
Impact
The feeling of effortless running has been brought to life digitally. The result is an interactive web platform that makes you feel comfortable while running. Users can choose between comfort to run further or comfort to run faster.
Deliverables
For ASICS, we developed an integrated campaign that came to life via the website, social content, e-commerce and email marketing — each channel tailored to the strength of the brand and the needs of the runner.
Doelgroep
Service
Client
ASICS
Year
2025


Your creative partner
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.