Feel comfortable, find energy and calm

Challenge
ASICS asked ODB to translate the physical experience of comfort into the digital world.
Approach
We developed a website that translates the feeling of comfort into a digital experience, allowing the user to switch between Run Further and Run Faster.
Impact
The feeling of effortless running has been brought to life digitally. The result is an interactive web platform that makes you feel comfortable while running. Users can choose between comfort to run further or comfort to run faster.
Deliverables
For ASICS, we developed an integrated campaign that came to life via the website, social content, e-commerce and email marketing — each channel tailored to the strength of the brand and the needs of the runner.
Doelgroep
Meer weten?
Contact
Pim
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

Service
Creative campaigns
Client
ASICS
Year
2025
Feel comfortable, find energy and calm
Feel comfortable, find energy and calm
Feel comfortable, find energy and calm
Feel comfortable, find energy and calm
Feel comfortable, find energy and calm
Feel comfortable, find energy and calm

Running is more than distance or speed – it’s about how you feel. Together with ASICS, we created the Comfort Hub: a platform and campaign around their vision of effortless running. Comfort for speed. Comfort for distance. Move your mind with ASICS.

The ASICS Comfort Hub proves that comfort is the key to running faster and further. We developed an interactive website that brings that feeling to life, allowing the user to choose between comfort to run further or comfort to run faster. Feel comfort, find calm, Feel comfort, find energy.

Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

Contact ons 24/7