Feel the Comfort
ASICS asked ODB to translate the physical experience of comfort into the digital world.
We developed a website that translates the feeling of comfort into a digital experience, letting the user switch between Run Further and Run Faster.
The feeling of effortless running has been brought to life digitally. The result is an interactive web platform that makes the comfort of running tangible. Users can choose between comfort to run further or comfort to run faster.
For ASICS we developed an integrated campaign that came to life across the website, social content, e-commerce and email marketing. Each channel tuned to the strength of the brand and the needs of the runner.
A cross-media campaign rooted in ASICS' 'Sound Mind, Sound Body' philosophy, where movement, mindset and brand story come together.
Running is more than distance or speed, it's about how you feel. Together with ASICS we created the Comfort Hub: a platform and campaign around their vision on effortless running. Comfort for speed. Comfort for distance. Move your mind with ASICS.
ASICS' Comfort Hub proves that comfort is the key to running both faster and further. We developed an interactive website that brings that feeling to life, letting users choose between comfort to run further or comfort to run faster. Feel comfort, find calm. Feel comfort, find energy.
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