Dromen van Oranje
The challenge was to make football appealing and relevant again for children aged 7 to 12. Not by simply promoting the sport, but by sparking their imagination and giving them the feeling that they too can be part of something bigger.
We developed a recruitment campaign for the KNVB in which personal stories from players were translated into a lively animated series, inspiring children to join an amateur football club.
For the KNVB we developed a recruitment campaign to inspire children aged 7 to 12 to join an amateur football club. We worked together with different players and translated their personal stories into a lively animated series, bringing the dreams and fantasies of young footballers to life. The result was a campaign that showed children how their own adventure in football could begin.
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