KNVB extends collaboration with ON A DAILY BASIS as 'Official Creative Supplier'

KNVB extends its collaboration with ON A DAILY BASIS (ODB) as Official Creative Supplier, with the aim of continuing to inspire a new generation of footballers and fans with impactful campaigns around Oranje and amateur football.

Over the past years ODB worked on the visual identity of the KNVB and its sub-brands, and was involved in award-winning campaigns such as 'Ga voetballen als Oranje' with Snelle, good for both a SAN Accent and a UEFA GrowAward. On top of that, ODB made a major contribution to various campaigns around Oranje's tournament runs.

By continuing the collaboration, KNVB and ODB show they want to keep connecting football creatively and culturally with the new generation. The renewed collaboration kicked off this spring with the new recruitment campaign for amateur football featuring Monica Geuze and the qualification campaign for the Dutch national team for the 2026 World Cup.

Stefan Agus, Creative Director at the KNVB: "ODB understands like no other how, as a sports organisation, you connect with and keep a new generation of footballers and fans engaged. With their work they help us grow the game and strengthen the experience. We're looking forward to the next phase of our collaboration."

Glenn van der Plaat, co-founder of ODB: "Over the past years we've proudly and passionately worked on the KNVB brand; from the overarching visual identity to campaigns for Oranje on the European and world stage. We also contribute with our amateur football campaigns to member intake and retention at clubs. These are exactly the projects our team gets energy from. So we'll keep working on the great KNVB brands with full conviction."