ODB starts sponsorship in Porsche Carrera Cup
By sponsoring the Porsche Carrera Cup, ON A DAILY BASIS shows that the passion for sport is in the brand's DNA.
The Next Generation
By supporting a young driver in his road to success, ODB not only gets the emotion of the sport, but also provides unique insights about The Next Generation. It is the will to win as a team. To make the right strategic race choices. To have a winning mentality. It's these characteristics of motorsport that ODB likes to be inspired by and why it takes it into the world of speed and iconic storytelling.
Loek Hartog
Loek Hartog (19) was four years old when he started karting. It was immediately clear that he wanted to become a driver. 12 years later, he was the youngest Porsche Supercup driver ever in the competition. Besides the fact that Loekie — Loek's nickname, is busy on the track, he knows better than anyone that the commercial and business side of the sport is equally important. By attracting ODB as a sponsor, he can expand his (online) reach)
Collaboration as a creative partner
ON A DAILY BASIS is Loek Hartog's creative partner for the entire 2020/2021 season. This means, among other things, that we help Loek with his (online) communication strategy and translations into (social) content.
Geschreven door:
Yonah van Andel
Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.
