Looking back at first-time ADNIGHT

For us, participating in ADNIGHT feels like a warm welcome. We come from music. Bringing a line-up together therefore happened in no time. A few calls here and there and the programming with young and established artists was complete and the drinks were cold. But of course, that is only one part of a successful ADNIGHT edition. Equally important is giving workshops to share knowledge. For example, we gave a workshop about the importance of sound when building a brand and gave tips & tricks about building creative processes so that you can work together successfully as a team.

Talks by Creative Director, Art Director, and Brand Strategist

Besides being a time to meet the creative industry, it's also a perfect time to brush up on your knowledge. Maikel Botterman (Creative Director) and Youp Wehnes (Art Director & Film Director) took visitors along in their story about Creative Strategy; from chaos to creativity. Christiaan van Ettikhoven (Brand Strategist & Sound Designer) talked about the importance of audio under content and why brands should pay more attention to it. Important, because at ODB, we build brands that you not only see, but also hear (try watching a movie without sound, not very fun).

Party with Nnelg, Jägermeister and Bobby's Gin

Thanks to our partners of the evening, we were also able to throw a good party. Shout-out to our party partners in crime: Nnelg, WillyParty, ODB Radio, Noys Amsterdam, Jägermeister, Bobby's Gin, Red Bull & Heineken.