3 ways to keep us at the forefront as a “Creative Partner in Crime”

In a digital world of speed and efficiency, authenticity and human creativity are more important than ever

Everyone wants to work faster, smarter and cheaper. AI tools are flying around your ears and marketing is sometimes more like machine work than human work. But how do you still maintain the creative spark in that? That real click, that magic, that unexpected idea that makes your brand unforgettable?

At ON A DAILY BASIS, we believe: especially in these times, it is essential to have a creative partner in crime. Someone who not only cooperates, but thinks along, stimulates, and pioneers with you or even for you. But what does that actually mean — and how do we do that at ODB?

Pioneering with AI

Technology helps. We believe in that. Don't see it as a threat, but as an opportunity to further free the creativity we possess. Why explore two directions when an AI tool can explore five other directions with you at the same time?

This requires guidance and good prompts, and practice makes perfect. That's why we've been training and optimizing our AI models for a while so that we get the output we want to get. As an extension, we are now working on our first AI projects for customers, and we are even developing our own ODB campaign entirely with AI.

ODB Feedback

To maintain authenticity and our own ON A DAILY BASIC touch, it is important that we stay focused on the quality of our own work. That's why we've set up an ODB quality flow, where we measure everything before we deliver. Our creative team continues to challenge themselves and each other, and for each project, there are Quality Captains who check things carefully before we present or deliver.

Creative Partner in Crime Score

At ON A DAILY BASIS, we aim for a creative partnership. We don't just want to run campaigns, we want to help you build a strong and powerful brand. Not as a supplier, but as an ally. In everything we make, we ask ourselves: are we making something that touches, surprises and does this fit the vision? To keep that sharp, we have introduced our own “NPS”.

The Creative Partner in Crime Score. Not a metric that we focus hard on, but a mirror. Do our partners feel heard and challenged? This way, we can keep improving based on the feedback we receive. In a good marriage, communication is key, which is why we always want to keep in touch.

In this new digital world full of automation, it's easy to lose yourself in tools, processes, and productions. But brands that make a difference rarely do so with just technology. The technology and processes must work for you, and ensure that human creativity is used optimally.

And yes, AI was also involved in the creation of this blog. But that doesn't make the story and message we want to convey any less real.

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