ON A DAILY BASIS (ODB), the Nationale Postcode Loterij and The New Originals launch the 'Breaking Boundaries' campaign together

ON A DAILY BASIS, the new generation agency, brought the two brands together to create a unique design that reflects the solidarity and passion of the fans for the national team.

Pim Berentzen, co-owner at ON A DAILY BASIS explains: "It's an unexpected collaboration between two brands that at first glance have little in common, where the European Championship creates the connection and boundaries between the brands could be broken".

During the 'Breaking Boundaries' campaign, the whole of the Netherlands can enter for free from 13 to 26 May for a chance to win a limited edition Postcode Loterij X The New Originals fan shirt, specially designed to cheer on Oranje.

Inspired by the iconic 1988 European Championship shirt, TNO designed a unique design with an extra nod to the two brands. Rizky Lasahido of TNO underlines the importance of design in the collaboration: "We've woven characteristics of both TNO and the Postcode Loterij into the design. TNO's '9 dots' play an important role and come back for example in the shirt number, while the recognisable red colour of the Postcode Loterij is worked into the collar and the sleeves".

For both brands, launching a football fan shirt is a first. Nerino Kasljevic, Senior Online Marketeer at the Postcode Loterij, on the campaign: "At the Postcode Loterij, it's all about winning and cheering together, and during the European Championship these emotions also connect our country. With the shirt, we want to strengthen the connection between fans". Nina Lodeizen, Marketeer at the Postcode Loterij, adds: "At the Postcode Loterij we want to contribute to a better world. That's why the shirt is made of 100% sustainably recycled polyester, fully in line with our mission."

ON A DAILY BASIS handled the video production for 'Breaking Boundaries' and the campaign will roll out across online and social channels.

Want to enter for free to win one of the limited edition shirts? Go to www.postcodeloterij.nl/bb.