ODB transforms nightclub Jimmy Woo into lifestyle brand

ON A DAILY BASIS, the new generation agency for brands, has transformed Jimmy Woo, the widely known nightclub, from an icon into a growing lifestyle phenomenon. Together with the Jimmy Woo team, the legendary status of the nightclub has been used as a source of inspiration for further growth as a lifestyle brand. The recent collab with fashion brand Botter during Amsterdam Fashion Week is a great example of this.

Yonah van Andel (Owner & Brand Strategist): Repositioning the Jimmy Woo brand was a challenging and fascinating process. We aimed not only to restore the legendary status, but also to expand the influence by using Jimmy Woo's unique 20-year history as a source of inspiration for the future.

Samuel Hodenpijl (Co-owner Jimmy Woo): Yonah and I have known each other since we were young, which made this collaboration extra special. We shared the vision of turning Jimmy Woo not just into a club, but into a complete lifestyle. The recent collaboration with fashion brand Botter during the official afterparty of Amsterdam Fashion Week shows clearly which direction we're heading.