ODB starts sponsorship in Porsche Carrera Cup
By sponsoring the Porsche Carrera Cup, ON A DAILY BASIS shows that the passion for sport runs in the brand's DNA.
The Next Generation
By supporting a young driver on his road to success, ODB doesn't just tap into the emotion of the sport, it also gains unique insights into The Next Generation. It's the will to win as a team. To make the right strategic race choices. To carry a winner's mentality. These are the characteristics of motorsport that ODB loves to be inspired by, and why we let ourselves be taken into the world of speed and iconic stories.
Loek Hartog
Loek Hartog (19) was four years old when he started karting. It was immediately clear he wanted to be a racing driver. 12 years later he was the youngest Porsche Supercup driver ever in the competition. Besides Loekie – Loek's nickname, being busy on the circuit, he knows better than anyone that the commercial and business side of the sport is just as important. By bringing ODB on board as a sponsor, he can grow his (online) reach.
Collaboration as creative partner
ON A DAILY BASIS is creative partner of Loek Hartog for the full 2020/2021 season. Among other things, that means we help Loek with his (online) communication strategy and translating it into (social) content.
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