Looking back on first-time ADNIGHT

Joining ADNIGHT feels like a warm welcome for us. We come from music. Putting a line-up together was done in no time. A couple of calls here and there and the programming with young and established artists was sorted, and the drinks were chilled. But that's only 1 part of a successful ADNIGHT edition. Just as important is giving workshops to share knowledge. So we gave a workshop on the importance of sound when building a brand and gave tips & tricks on building creative processes so you can collaborate successfully as a team.

Talks from Creative Director, Art Director and Brand Strategist

Besides being a moment to meet the creative industry, it's also a perfect moment to sharpen your knowledge. Maikel Botterman (Creative Director) and Youp Wehnes (Art Director & Film Director) took visitors through their story on Creative Strategy; from chaos to creativity. Christiaan van Ettikhoven (Brand Strategist & Sound Designer) talked about the importance of audio underneath content and why brands should pay more attention to this. Important, because at ODB we build brands that you don't just see, but also hear (just try watching a film without sound, not very fun).

Party with Nnelg, Jägermeister and Bobby's Gin

Thanks to our partners for the evening, we were also able to throw a proper party. Shout out to our party partners in crime: Nnelg, WillyParty, ODB Radio, Noys Amsterdam, Jägermeister, Bobby's Gin, Red Bull & Heineken.