25 years and counting

KNVB and Nike celebrated their 25-year partnership with a successful campaign that attracted a lot of attention. Iconic images by Virgil van Dijk and Lieke Martens at the Delftse Poort in Rotterdam were the highlight, while the accompanying social media posts reached a wide audience. The campaign not only highlighted the impact of this collaboration, but also strengthened the strong bond between the KNVB and Nike.