Dolby Atmos x ADE - The Road Show

Challenge
Approach
We transformed a space at ADE into a vibrant hub, where music professionals and creators discovered the power of Dolby Atmos through three unique components: the Dolby Atmos Music Studio, Dolby Atmos x Mercedes-Benz Car, and Device Bar.
Impact
Deliverables
Doelgroep
Music professionals, creators, and audio enthusiasts looking for innovative ways to experience music and explore the boundaries of sound and technology.
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Contact
Pim
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

Service
Creative campaigns
Client
Did Another Thing
Year
2025
Dolby Atmos x ADE - The Road Show
Dolby Atmos x ADE - The Road Show

At ADE, we brought the magic of Dolby Atmos to life with an immersive hub where music professionals and creators could explore the boundaries of the music experience. The Roadshow consisted of three parts: the Dolby Atmos Music Studio, the Dolby Atmos x Mercedes-Benz Car, and the Device Bar, each designed to provide an innovative experience.

Dolby Atmos x ADE - The Road Show
Dolby Atmos x ADE - The Road Show

Together with Did Another Thing, we created a promotional video starring artists Remy and KI/KI. In addition, we recorded the event, focusing on the impact of Dolby's technology and the creative energy of the visitors. This showcase offered a unique combination of inspiring technology and a relaxed atmosphere, presenting Dolby's role in the music world in an unforgettable way.

Dolby Atmos x ADE - The Road Show
Dolby Atmos x ADE - The Road Show
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

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