Dolby Atmos x ADE - The Road Show


At ADE, we brought the magic of Dolby Atmos to life with an immersive hub where music professionals and creators could explore the boundaries of the music experience. The Roadshow consisted of three parts: the Dolby Atmos Music Studio, the Dolby Atmos x Mercedes-Benz Car, and the Device Bar, each designed to provide an innovative experience.


Together with Did Another Thing, we created a promotional video starring artists Remy and KI/KI. In addition, we recorded the event, focusing on the impact of Dolby's technology and the creative energy of the visitors. This showcase offered a unique combination of inspiring technology and a relaxed atmosphere, presenting Dolby's role in the music world in an unforgettable way.


Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.