ON A DAILY BASIS (ODB), the National Postcode Lottery and The New Originals are jointly launching the 'Breaking Boundaries' campaign
In the run-up to the European Championships, the National Postcode Lottery and The New Originals (TNO) are joining forces to launch a limited edition fan shirt.
ON A DAILY BASIS, the new generation agency, brought the two brands together to create a unique design that reflects the fans' solidarity and passion for the national team.
Pim Berentzen, co-owner at ON A DAILY BASIS explains: “It is an unexpected collaboration between two brands that, at first glance, have little in common, where the European Championships provided the connection and boundaries between the brands could be broken”.
During the 'Breaking Boundaries' campaign, from 13 to 26 May, the whole of the Netherlands can win a limited edition Postcode Lottery X The New Originals fan shirt, specially designed to encourage Orange.
Inspired by the iconic '88 EK shirt, TNO has designed a unique design with an extra nod to the two brands. TNO's Rizky Lasahido underlines the importance of design in the collaboration: “In the design, we incorporated features of TNO and the Postcode Lottery. TNO's “9 dots” play an important role and are reflected in the jersey number, for example, but the recognizable red color of the Postcode Lottery is also incorporated into the collar and sleeves”.
For both brands, launching a football fan shirt is a first. Nerino Kasljevic, Senior Online Marketer at the Postcode Lottery, about the campaign: “The Postcode Lottery is about winning and cheering together; these emotions also connect our country at the European Championships. With the shirt, we want to strengthen the connection between fans”. Nina Lodeizen, Marketer at the Postcode Lottery, adds: “At the Postcode Lottery, we want to contribute to a better world. That's why the shirt is made from 100% sustainable recycled polyester, and is therefore in line with our mission.”
ONADALY BASIS provided the video production for 'Breaking Boundaries' and the campaign is being rolled out on online and social channels.
Do you also want a chance to win one of the limited edition shirts for free? Then go to www.postcodeloterij.nl/bb.
Geschreven door:
Yonah van Andel
Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.
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