ODB transforms Jimmy Woo nightclub into lifestyle brand
ON A DAILY BASIS, the new generation agency for brands, has transformed Jimmy Woo, the well-known nightclub, from an icon to a growing lifestyle phenomenon
ON A DAILY BASIS, the new generation agency for brands, has transformed Jimmy Woo, the well-known nightclub, from an icon to a growing lifestyle phenomenon. Together with the Jimmy Woo team, the nightclub's legendary status has been used as a source of inspiration for further growth as a lifestyle brand. The recent collab with fashion brand Botter at Amsterdam Fashion Week is a good example of this.
Yonah van Andel (Owner & Brand Strategist): Repositioning the Jimmy Woo brand has been a challenging and exciting process. We strived not only to restore legendary status, but also to increase influence by using Jimmy Woo's unique 20-year history as an inspiration for the future.
Samuel Hodenpijl (Co-owner Jimmy Woo): Yonah and I have known each other since childhood, which made this collaboration extra special. We shared the vision to make Jimmy Woo not just a club, but a complete lifestyle. The recent collaboration project with fashion brand Botter at the official Amsterdam Fashion Week after-party clearly shows which direction we are heading.
Geschreven door:
Yonah van Andel
Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.
.jpg)
