Go On An Adventure
Challenge
Approach
We developed the “Go On Adventure” brand campaign for Rangers, with the aim of enhancing children's experiences. By introducing the brand character “Chi”, we wanted to actively involve children in nature conservation and invite them to go on an adventure into the world of wild nature.
Impact
Deliverables
Doelgroep
Kids who are passionate about animals and nature.
Your creative partner
Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.
Service
Client
WWF
Year
2023
Rangers is the World Wildlife Fund (WWF)'s youth label, with the mission to inspire children in the Netherlands for global nature conservation. For years, it has been the club for young animal lovers with a passion for wild nature. To strengthen the connection with children's experiences, we have launched the “Go On Adventure” brand campaign. This campaign also introduces the new brand character “Chi”, which invites children to explore the world of nature conservation.
Your creative partner
Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.
