We're The Wave

Challenge

Approach

We were responsible for the entire marketing communication around EURO 2020, bringing the energy and expectations of the Dutch national team and its fans to new heights.

Impact

Deliverables

Doelgroep

Football fans and supporters of the Dutch national team.

Meer weten?

Contact

Glenn

Your creative partner

Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.

glenn@odb.nl

Service

Creative campaigns

Client

KNVB

Year

2025

After the launch of 'The New Wave' within the Dutch national team in 2019, the team is finally back on its way to a final tournament. Around EURO 2020, ON A DAILY BASIS was responsible for the entire marketing communication, taking the energy and expectations of the team and its fans to new heights.