RAI Interclean Rebranding


Interclean is the global platform where innovation and knowledge come together in the cleaning and hygiene industry. With a clear mission for 2028 — to be the place where the future of the sector is shaped — Interclean commissioned us to develop a new brand strategy and renew the visual identity.


From eye-catching flags and clear signage to wrapping the RAI Amsterdam building, we created a coherent and modern design that is both recognisable and forward-looking. This rebrand sets the tone for Interclean as an independent and progressive platform, where people come together to inspire, connect and innovate. A new look that perfectly matches Interclean's ambition to continue leading the sector.


Jasper is responsible for Business Development & Partnerships at ODB. You can reach out to him with all requests regarding building your brand for a new generation.