You take care of it
Challenge
Approach
We developed a campaign for the Municipality of The Hague to encourage more than 3,000 residents of The Hague to register as carers and to thank them for their crucial role in the care system.
Impact
Deliverables
Doelgroep
Hagenaars who are unconsciously carers and need to be encouraged to recognize and register their role.
Your creative partner
Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.
Service
Client
Municipality of The Hague
Year
2021
Family care plays a crucial role in the Dutch healthcare system, but many people do not realize that they are carers. Because the Municipality of The Hague wanted to thank these undeniable heroes, we were commissioned to develop and distribute a campaign that encourages more than 3,000 residents of The Hague to register as carers before November 14, 2021.
Your creative partner
Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.
