It's all in the name.

Challenge

CSC Festival was looking for a brand strategy and visual identity that fully immerses visitors into the world of Crazy, Sexy, Cool. With an updated visual style and storytelling, we translated these core values into a total experience full of music, art and culture—a sensory journey that focuses on adventure and escape.

Approach

The visitor must feel and experience what CSC stands for. That's why we went back to the core of CSC - with a brand-new brand strategy as a starting point that gave the CSC sensory experience a face.

Impact

A fresh and new look of CSC festival that better suits the target group

Deliverables

Based on the brand strategy, we developed a new logo, a dynamic grid and on- and offline assets that seamlessly match CSC's overall experience.

Doelgroep

Meer weten?

Contact

Jasper

Your creative partner

Jasper is responsible for Business Development & Partnerships at ODB. You can reach out to him with all requests regarding building your brand for a new generation.

jasper@odb.nl

Service

Brand Development

Client

CSC

Year

2025

CSC Festival wanted a brand strategy and visual identity that would fully immerse visitors in the unique world of the festival. The question was: how can we translate the core values Crazy, Sexy, Cool into a total experience in which music, art and culture come together?

To respond to this, we developed a renewed brand strategy and visual identity that stimulates the imagination of the festival visitor. The visitor should not only see Crazy, Sexy, Cool, but also feel and experience it. Through a strong visual identity and storytelling, we create a world where escape, adventure and discovery are central. CSC Festival is not just an event—it is an experience that takes you on a journey through music, art and culture.

Your creative partner

Jasper is responsible for Business Development & Partnerships at ODB. You can reach out to him with all requests regarding building your brand for a new generation.

jasper@odb.nl

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