Intersport x Adizero
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
For Twinssport Intersport, we developed a powerful campaign around the Adizero SL, the ultimate running shoe from adidas. The campaign emphasized speed, lightweight comfort, and overcoming personal boundaries, and inspired runners to take their performance to new heights.
Through powerful visuals and inspiring storytelling, we took runners on a journey that focused on performance and innovation. This was reflected on Intersport & Twinsport's social channels, but also in local stores by promoting various displays in the collection.
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
