Play soccer like the Orange
Challenge
Approach
We developed the “Play Football Like Orange” campaign, which reinspired children to play amateur football and won the UEFA GROW Award and a SAN Accent.
Impact
Deliverables
Doelgroep
Young football players and parents who want to be inspired to take an active part in amateur football again
Your creative partner
Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.
Service
Client
KNVB
Year
2022
During the coronavirus crisis, the number of applications for amateur football fell significantly. To inspire children to put on their football boots again, we developed the campaign “Go Football Like Orange”. The success of this campaign was recognized by UEFA with a GROW Award and by the Netherlands Advertiser Jury Foundation (SAN) with a SAN Accent, proof of the impact we have made.
Your creative partner
Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.
