Equal Game
Challenge
Approach
We developed the powerful “Sign for an Equal Game” campaign for UEFA at EURO 2020, calling on football fans like Pogba and Sancho around the world to work for equality and inclusion in football.
Impact
Deliverables
Doelgroep
Football fans, sports enthusiasts and advocates for equality who are committed to a more inclusive and diverse football, where discrimination, racism and homophobia have no place.
Your creative partner
Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.
Service
Client
UEFA
Year
2022
Discrimination, racism and homophobia will remain persistent problems in football in 2021. During EURO 2020, UEFA launched the “Sign for an Equal Game” campaign, where star players such as Paul Pogba, Matthijs de Ligt, Jadon Sancho and João Félix call on football fans worldwide to join the fight for equality. Together with Triple Double, TDE and mønaerk, we developed this powerful campaign that encouraged people around the world to sign up for a more inclusive football.
Your creative partner
Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.
