De Hallen brings people together

Challenge
Give a recognisable spot in Amsterdam-West a visual identity that shows what it is today: living heritage, in the middle of the city, for everyone.
Approach
From our function as a former tram depot, we developed a visual system that is about connecting people, districts and stories.
Impact
The new identity immediately gave De Hallen a recognisable face. The concept is widely embraced — by partners, tenants and visitors who walk in every day.
Deliverables
We developed the creative concept, logo, color system, templates, typography and tone of voice. In addition, we contributed ideas about applications on location and in the digital translation of the brand.
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Jasper
Jasper from the Hague
Your creative partner

Jasper is responsible for Business Development & Partnerships at ODB. You can come to him for all your issues.

Service
Brand Development
Client
De Hallen Amsterdam
Year
2025
De Hallen brings people together
De Hallen brings people together
De Hallen brings people together
De Hallen brings people together
De Hallen brings people together
De Hallen brings people together

De Hallen is a place where worlds collide daily. In a monumental tram depot in Amsterdam-West you will meet culture, creativity and more than three million visitors per year. We developed a new visual identity that does justice to the past and is ready for the future.

The design harks back to the origins of De Hallen as a tram depot. Each tram line in Amsterdam has its own colour and shape; simple, recognisable, inclusive. This idea formed the basis for a flexible system of shapes and colours, in which the diversity of the city becomes visible.

Jasper from the Hague
Your creative partner

Jasper is responsible for Business Development & Partnerships at ODB. You can come to him for all your issues.

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