De Hallen brings people together
Challenge
Give a recognisable spot in Amsterdam-West a visual identity that shows what it is today: living heritage, in the middle of the city, for everyone.
Approach
From our function as a former tram depot, we developed a visual system that is about connecting people, districts and stories.
Impact
The new identity immediately gave De Hallen a recognisable face. The concept is widely embraced — by partners, tenants and visitors who walk in every day.
Deliverables
We developed the creative concept, logo, color system, templates, typography and tone of voice. In addition, we contributed ideas about applications on location and in the digital translation of the brand.
Doelgroep
Service
Client
De Hallen Amsterdam
Year
2025


Your creative partner
Jasper is responsible for Business Development & Partnerships at ODB. You can come to him for all your issues.