The Amsterdam Summer
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
For 4PM, we created a unique and eye-catching campaign for their festival. To heighten the excitement and curiosity about the lineup, we shaped the campaign as an immersive detective series. In phases, we revealed the artist names, as if they were all puzzle pieces in a mystery that fans were slowly but surely able to unravel for themselves.
This concept not only created a unique experience for the target group, but also enhanced engagement and anticipation in the run-up to the festival.
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
