Brand Originality

Challenge
Approach
We worked with Warner on the branding, with a new website, social media strategy and content aimed at creating real fans for Warner Music Benelux.
Impact
Deliverables
Doelgroep
Music lovers, artists, and partners in the music industry who appreciate the power of music as a connecting and influential universal language.
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Yonah
Yonah van Andel
Your creative partner

Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.

Service
Social content
Client
Warner Music Benelux
Year
2022
Brand Originality
Brand Originality

In 2020, Warner Music Benelux gave branding a refreshing new direction, designed by renowned design firm Collins. This new identity emphasizes the artist's originality and the impact that music has on the world — a universal language that connects everyone.

Brand Originality
Brand Originality

In collaboration with the Warner team, we implemented this branding with a brand new website, social media strategy and various content expressions. Through a creative process that was central to our biggest source of inspiration — the target group — we played a crucial role in creating true fans for the Warner Music Benelux brand.

Brand Originality
Brand Originality
Yonah van Andel
Your creative partner

Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.

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