Brand Originality

In 2020, Warner Music Benelux gave branding a refreshing new direction, designed by renowned design firm Collins. This new identity emphasizes the artist's originality and the impact that music has on the world — a universal language that connects everyone.

In collaboration with the Warner team, we implemented this branding with a brand new website, social media strategy and various content expressions. Through a creative process that was central to our biggest source of inspiration — the target group — we played a crucial role in creating true fans for the Warner Music Benelux brand.

Yonah is a brand strategist and co-owner at ON A DAILY BASIS. With his strategic (and musical) background, he can help you build brands that the new generation understands.