ASICS Running Move Your Mind 2024
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
Together with ASICS, we created an integrated campaign that made an impact both online and offline. The campaign consisted of visually striking content that emphasized the importance of exercise in daily life. This focused not only on the physical benefits of sport, but also on the mental aspect: promoting a positive mindset and reducing stress.
The Move Your Mind campaign focuses on the symbiotic relationship between physical activity and mental health. The goal was to motivate people to exercise more and to recognize how exercise can contribute to strengthening their mental well-being. The central message? Movement makes you mentally stronger.
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.
