ASICS Metafuji 2024
Challenge
Approach
In partnership with ASICS, we launched a campaign for the FUJITRAIL™ collection, focusing on the METAFUJI™ as the fastest trail running shoe developed with trail runner Andreu Simon.
Impact
Deliverables
Doelgroep
Trail runners and sporty adventurers looking for high-performance gear.
Service
Client
ASICS
Year
2024

In partnership with ASICS, we launched a campaign to put the new FUJITRAIL™ collection on the map. For this launch, ASICS worked intensively with trail runner Andreu Simon to develop the METAFUJI™, the fastest trail running shoe ever that pushes the limits of speed and performance in nature.

Your creative partner
Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.