ASICS Metafuji 2024

Challenge
Approach
In partnership with ASICS, we launched a campaign for the FUJITRAIL™ collection, focusing on the METAFUJI™ as the fastest trail running shoe developed with trail runner Andreu Simon.
Impact
Deliverables
Doelgroep
Trail runners and sporty adventurers looking for high-performance gear.
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Contact
Pim
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

Service
Creative campaigns
Client
ASICS
Year
2024
ASICS Metafuji 2024
ASICS Metafuji 2024

In partnership with ASICS, we launched a campaign to put the new FUJITRAIL™ collection on the map. For this launch, ASICS worked intensively with trail runner Andreu Simon to develop the METAFUJI™, the fastest trail running shoe ever that pushes the limits of speed and performance in nature.

ASICS Metafuji 2024
ASICS Metafuji 2024
ASICS Metafuji 2024
ASICS Metafuji 2024
Pim Berentzen
Your creative partner

Pim is Commercial Director and co-owner. He builds bridges between brands, people and ideas. Whether it's a first encounter or a long-term vision — you're always in a good conversation with Pim. He ensures that creativity and commercial results go hand in hand.

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