7th party 2024

Challenge

Approach

We created a branding that reflected the festival's diverse musical offerings and cultural inclusiveness, while maintaining a fresh look that suited modern festival-goers.

Impact

Deliverables

Doelgroep

Festival goers and music lovers who long for a special experience with a line-up of national and international artists.

Meer weten?

Contact

Glenn

Your creative partner

Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.

glenn@odb.nl

Service

Brand Development

Client

7Fest

Year

2024

7Fest - An annual lifestyle festival in The Hague that celebrates creativity, diversity, and music genres such as pop, hip-hop, techhouse, amapiano, afrobeat, and Latin. We were asked to develop a distinctive and versatile branding for the 2024 edition of the festival. The goal was to bring out 7Fest's unique vibe, to position the festival recognisably in the market and to appeal to both existing and new target groups.

By developing a strong and recognisable visual story, we not only captured the festival feeling, but also took 7Fest's brand position to the next level. The result? A brand that exudes energy, connects people and puts 7Fest on the map as one of the most versatile and dynamic festivals in the Netherlands. A project that we are proud of and that makes visitors enthusiastic!

‍

Your creative partner

Glenn is a digital strategist and co-owner at ON A DAILY BASIS. He can help you reach the new generation on the right channels.

glenn@odb.nl

Related cases

Brand Development

creative campaign

social content

Strictly Family & Friends

Visual for Goldband, Strictly Family Business, Jonna Fraser, and 7Fest shows

Brand Development

creative campaign

social content

Dirty Tunes

Since 2012, the hip-hop, r&b and dancehall club nights at Amsterdam's Vunzige Deuntjes have spread like an oil slick across the Netherlands, with more than 100 editions per year now spread across 26 cities.